Use immersive digital spaces - with or without headsets - to drive engagement, creativity and focus across locations and functions.
Go beyond the buzzwords and gain a firsthand experience of collaboration in Virtual Reality - feeling connected across the distance and being creative in ways only possible in a virtual environment.
The pandemic created a cultural shift due to the extensive use of 2D video platforms, such as MS Teams or Zoom. Studies e.g., from the American Psychological Association show that "Zoom fatigue" or "video conference fatigue" is widely present. Not being in contact with peers face-to-face and having consecutive Zoom meetings is also closely related to exhaustion for some. Additionally, many new joiners never fully integrated and had difficulty joining a company culture during that time.
Experience shows that 2D video calls work for transactional meetings, but might not be sufficient for transformational, creative collaboration. Our experience of extensively working in the metaverse ourselves for over one year confirms this opinion.
Surveys also show that in the business context, people are excited about the possibilities of offering better connectivity and options for collaborating.
That's why we see the metaverse and its corresponding platforms as a great opportunity to bridge the gap between face-to-face and video calls. It combines the sense of presence experienced in physical meetings (eye contact, gestures, spatial audio, …) with the upsides of video calls (remote access, virtual tools for inclusive collaboration, convenience, …).
With our clients, we have experienced how - if well done - metaverse collaboration can foster a greater sense of belonging for teams and spark creativity - even in people who had ex-antes not described themselves as creative or extraverted.
Moreover, we believe that collaboration in the metaverse will contribute to maintaining and evolving a company culture remotely – making metaverse collaboration a key success factor for the future success of global companies especially.