Beyond the buzz: Why the Metaverse is relevant for any organization

Often misinterpreted as next-gen gaming or Zuckerberg's latest project, the Metaverse is not simply a technological hype, but a concept that describes the next evolution of today's Internet. It's brought to life by the convergence of many technologies, such as AI, spatial or immersive computing (AR, VR, MR, XR, ...), blockchain and advanced connectivity (5G, WiFi 7, ...). It marks a new era of how we compute, network and interact with both physical and digital worlds.

And more importantly, the Internet becoming 3D brings with it a wide range of possibilities to create value in organizations far beyond gaming and virtual shopping: from training and collaboration to sales and marketing to remote maintenance and digital twins.

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